about us

We believe every young person deserves to thrive.

The Person First exists to make sure they have what they need to prove it.

Watch: The Person First — Why We Exist
Our Story

Built on a legacy.
Driven by urgency.

The Person First was founded with a simple but powerful belief: the tools that help the world’s greatest performers thrive shouldn’t be reserved for the elite few. Every young person — regardless of background, zip code, or ability — deserves access to the science of resilience, purpose, and whole-person wellness.

This belief is rooted in the life’s work of Dr. Jim Loehr, one of the world’s foremost performance psychologists. Over a four-decade career, Dr. Loehr coached 12 world #1 tennis players, thousands of elite athletes, Fortune 100 executives, FBI Hostage Rescue Teams, and U.S. Special Forces — developing a proven framework for mental performance, emotional resilience, and purpose-driven living along the way.

The Person First was built to bring that framework to the next generation. We’ve taken Dr. Loehr’s proven methodology and transformed it into accessible, engaging, and deeply human experiences for young people, parents, educators, and coaches. This work creates ripple effects of growth and mentorship across communities worldwide.

The mind behind the mission.

Dr. Jim Loehr is a world-renowned performance psychologist, NYT bestselling author, and co-founder of the Human Performance Institute and The Person First. Over his 40+ year career, he has worked with some of the most accomplished performers on the planet — applying the science of human performance in ways that are as rigorous as they are deeply human.

He has coached 12 world #1 tennis players, thousands of elite athletes, Fortune 100 executives, FBI Hostage Rescue Teams, and U.S. Special Forces.

“Energy, not time, is our most precious resource. Managing energy across the physical, emotional, mental, and spiritual dimensions of life is the key to sustained performance, fulfillment, and purpose.”
— Dr. Jim Loehr, Founder
OUR GROWTH

From 0 to 13,000 in just three years.

Since our founding in 2022, The Person First has grown from an idea into a global movement, reaching young people across 5 countries and 3 continents, with projections to reach 20,000+ by 2026.

5
Countries
and 3 Continents
8+
Partnerships
Athletics · Arts · Schools
40+
Years of Research
Dr. Jim Loehr’s legacy
New
Tech Platform
Adopted 2025 — built to scale
Our Mission & Vision
mission
What we do every day

The Person First combines mentorship, coaching, character development, and technology to ensure young people of all backgrounds have the tools they need to overcome personal challenges, advance their talents, and live their healthiest and best lives.

vision
What we’re building toward

We envision a future in which youth and young adults of all backgrounds are inspired and empowered to thrive — enabling them to connect and feel connected from anywhere in the world.

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Be part of what we’re building.

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